About Us
We are a female-led consultancy that operates at the intersection of creativity and business impact. Our perspective is unique because we not only understand messaging and brand influence, but we’ve lived it at the highest levels.
Our foundation is built on decades of combined experience, from the high-stakes environment of the FBI and the fast-paced intensity of a national news network, to the heart-led mission of the NGO sphere and the precision of private sector crisis communications.
This full-spectrum knowledge allows us to see what others miss. We bring the editorial eye of a producer, the strategic shield of a spokesperson, and the grit of an entrepreneur to every project. We are unlike any other firm because we don't just build brands—we curate company foundations that are designed to be instantly recognizable and easily understood.
True business growth requires more than just an idea.
It demands investing in the foundation of your company
and building a clear, impactful brand.
Our Philosophy
Purposeful Positioning
We believe that lasting influence requires more than just a presence— it requires a clear brand. In a world of constant noise, we help our clients identify the core of their value and curate an identity and messaging strategy that resonates with their client base.
Tailored Frameworks
We reject the one-size-fits-all model. Every organization is unique, so we build custom strategies designed to translate your specific goals into tangible market impact.
Earned Credibility
Visibility is a start, but credibility is the goal. We focus on strengthening your brand to ensure your organization is positioned as a trusted leader in your field.
A Global Portfolio
We serve a diverse roster of clients who do work that matters. Our expertise is trusted by:
Global Security & Defense Firms
Federal Government Contractors
International Humanitarian Organizations
Public Service & Executive Professionals
Our Commitment
This isn’t just a consultancy—it’s a reflection of our shared commitment to quality, care, and the belief that every brand has the potential to be a masterpiece. We are here to create companies that operate with clarity and impact and drive business.
Meet the Team
Jill Tyson, co-founder
Jill C. Tyson has dedicated over 22 years to public service at the U.S. Department of Justice, the FBI, and Congress. Jill has extensive experience handling national security and law enforcement policy, legal, investigative, oversight, media, and operational matters.
She most recently served as the FBI Assistant Director for the Office of Congressional Affairs where she led a team of special agents, attorneys, and professional staff As the FBI's top liaison and principal Hill advisor, Jill managed all FBI interactions with Congress. She also guided FBI executive leadership through congressional testimony, investigations, and oversight. Additionally, Jill served proudly as the co-chair of the FBI's Diversity Committee.
Prior to joining the FBI in 2018, Jill held a number of positions in the Department of Justice. She served as Deputy Assistant Attorney General in the Office of Legislative Affairs where she successfully managed the Senate confirmation of more than ten Presidential appointees and numerous U.S. Attorneys. She has longstanding, bipartisan relationships with Committees, Members, and staff in both the U.S. Senate and U.S. House of Representatives.
Her background in media and crisis communications served her well as the Chief Public Information Officer at the Federal Bureau of Prisons. She also found her passion for the law as a Special Assistant U.S. Attorney prosecuting criminal matters in Washington, D.C.
Jill began her career working on Capitol Hill in multiple roles for the Chairman of the House Judiciary Committee.
Jill received her law degree from the George Mason University Antonin Scalia Law School. She graduated with a bachelor’s degree in political science and communication from the University of Wisconsin-Madison, where she now serves as a member of the University of Wisconsin Communications Arts Alumni Board.
Sutton Tyson, co-founder
Sutton Tyson has trailblazed a career dedicated to the art of strategic storytelling: taking high-stakes, complex, and often sensitive institutional narratives and translating them into clear, impactful messages that resonate with the public.
She serves as an Editorial Producer for a major national news network, where she leads political booking and high-level media strategy. In this capacity, she cultivates and maintains relationships with key political figures, including Members of Congress and federal officials, to produce high-impact segments for live television. Her coverage has spanned breaking news, national politics, and global policy, including coordinating high-profile exclusive interviews with cabinet secretaries and congressional leadership.
Prior to her work in national news, Sutton served as a Public Affairs Specialist and spokesperson for the Federal Bureau of Investigation (FBI). In this role, she was a primary point of contact for a global press corps, managing breaking news inquiries and crafting strategic communications for the Bureau. She was also responsible for the high-stakes media preparation of the FBI Director and executive leadership, developing talking points and overseeing briefing sessions for press conferences and national interviews.
Outside of her professional life, Sutton is deeply committed to social impact, specifically through her non-profit work in human trafficking advocacy, which informs her approach to strategic problem-solving and community engagement.
Additionally, Sutton advises startups and entrepreneurs on public relations, digital marketing, and brand elevation. Her work is dedicated to helping new ventures build a strong identity and a sustainable foundation for growth.
Sutton graduated from Purdue University with a Bachelor of Arts in Mass Communication. She serves as a member of the Purdue College of Liberal Arts Alumni Board and also mentors Purdue University students as they navigate careers in the D.C. area.